In my Absolut world terrible groups like the FIRE Coalition, FAIR and Numbers USA wouldn’t exist. Of course, there are far worse groups and I’d like to see their end as well.
The Absolutely Not campaign by the FIRE Coalition is silly and ridiculous. It’s one thing to oppose something or not agree with it, but their giving it its own website just shows how much they want to grab onto anything they can to vilify Hispanics and the ridiculous assertion that they are planning a ‘reconquista.’
From the FIRE website:
We intent to continue this boycott until the employee responsible for approving the ad is fired from the company.
How American is this? Advocating the removal of a company’s right to free speech? If they want to boycott this liquor that’s great, but if their customers don’t care then what does it matter? Would the FIRE Coalition be in an uproar if the post showed the U.S. in control of the globe? Probably not.
From the FIRE Coalition petition against Absolut we read:
Aiding and abetting illegal aliens is a felony under federal law Section 8 USC 1324(a)(1)(A)(iv)(b)(iii). This law has a six year statute of limitations and companies currently violating these laws can be prosecuted up to six years in the future.
How is a liquor ad aiding and abetting illegal aliens?